Your Story.

Your Ending.

Our Support.

Who We Are

At Going Your Own Way, we’re here to make life’s final journey less overwhelming and more meaningful. Inspired by founder Sally’s personal experience as her mother’s caregiver, we offer hands-on guidance and compassionate support to help families navigate the challenges of end-of-life planning and care.

Discover how Sally’s unique blend of professional expertise, personal insight, and heartfelt commitment can transform this path into one of connection and peace.

How We Can Help

We believe that facing mortality can bring clarity, peace of mind, and a deeper appreciation for life. For those who are ready to prepare for the future with confidence, we'll help you document your wishes, organize important information, and ensure your voice is heard when it matters most.

When you or a loved one is facing the end of life, we provide steady support that complements your medical care. We are your experienced guides, helping you navigate this time with respect, compassion, and peace.

Caring for someone who is dying is profound and challenging work—even the most devoted caregivers need breaks to sustain themselves. We offer short-term relief by taking over caregiving duties so you can rest, run errands, or simply take a moment to breathe.

  • An end-of-life guide, or death doula, offers emotional, practical, and spiritual support during the dying process. We’re here to help with advance planning, navigating the end-of-life journey, and supporting families.

  • We work with individuals planning ahead families supporting loved ones through terminal illness, and caregivers seeking guidance or respite. Whether you know exactly what you need or just want someone to talk to, we’re here to help.

  • No, we’re not medical professionals. Instead, we focus on the personal and emotional aspects of end-of-life care, complementing the work of your medical team or hospice.

  • It begins with a free 30-minute consultation to learn about your needs and how we might help. There’s no obligation—just an opportunity to see if we’re a good fit.

  • We’re based in Brooklyn and Manhattan, offering in-person and virtual support. If you’re not local, contact us anyway—we may be able to connect you with resources in your area.

Common Questions

Let’s chat!

We know that taking the first step can feel overwhelming—that’s why we’re here to make it easy. Book a free 30-minute consultation to share what’s on your mind, ask questions, and explore how we can support you.

This is your time to connect with Sally, talk through your needs, and learn how Going Your Own Way can guide you or your loved one through this journey.

There’s no obligation—just an open, compassionate conversation to help you figure out the next steps.